Lunch and Learn - Healthcare IT’s Role in Patient Engagement and Health Provider Growth Initiatives
Description
Healthcare organizations are under intense pressure to enhance the customer experience, drive brand and product awareness, and improved clinical and financial outcomes. This has resulted in increased reliance on outreach using digital tools that nurture patient relationships. The use of these digital tools are not without compliance, privacy, security, and technical risks. IT and security practitioners are central to vetting, on-boarding, executing, and monitoring risk parameters.
Join us for a panel discussion to explore the dynamics and best practices for vetting, implementing, and monitoring the use of existing and emerging digital tools. Our panel will include a business leader, a health IT practitioner, and legal counsel.
Panel:
- Jim Boyer, MBA - Chief Information Officer, Rush Memorial Hospital
- Dustin Hutchison, PhD - VP of Services and CISO at Pondurance
- Jeremy Rogers - Executive Director, Digital Marketing and Experience - Indiana University Health
- Mark J. Swearingen, JD - Shareholder, Hall Render Killian Heath & Lyman
Moderator: Valita Fredland, JD, MA - Senior General Council, Communicate Health Network
BIOS
Panel Members
Jim Boyer, MBA
Chief Information Officer, Rush Memorial Hospital
Jim Boyer is Chief Information Officer at Rush Memorial Hospital in Rushville, Indiana and is a team member of the core hospital administrative team. He has held this role since 2002. He is a MBA graduate from Saint Josephs College of Maine. He is married with three children and resides in Rushville, IN. Hobbies include fishing, guitar playing, basketball, hunting, and helping others succeed.
Jim oversees and leads all the information technology, clinical informatics, and strategic marketing aspects of the hospital. Jim is responsible for decisions related to purchase, implementation, life cycle, applications, networks, hardware, interoperability, cyber security, marketing, clinical informatics, and client interactions, including physician and clinician front end I.T. processes that affect patient care.
Jim has successfully led 2-HIS/EMR installation projects. His leadership earned Rush Memorial Hospital the HIMSS Analytics Stage 6 award, Health Care’s Most Wired 10-years in a row and most recently in collaboration with his administrative team RMH won the Best Digital Workplace Award in 2021.
He has earned Becker’s Hospital Review 100 Community Hospital CIOs to Know 2107, 2018, and 2019 and 64 Community CIO’s to Know in 2022. Council advisory groups include, IRHA, IHA, Indiana Network Security and Privacy Network (INSPN), and Suburban Health Organization.
Dustin Hutchison, PhD
VP of Services and CIS, Pondurance
Dustin, the Pondurance Chief Information Security Officer (CISO), has over 20 years of experience in information security, risk management, and regulatory compliance. Prior to joining Pondurance, Dustin spent a decade in healthcare focusing on HIPAA compliance and risk assessments for new technology acquisitions ranging from infrastructure solutions to patient care devices. Additionally, Dustin's PhD dissertation topic was focused on the adoption of cloud computing in healthcare and he is an adjunct professor teaching undergrad through doctorate level cybersecurity, IT, and data science courses.
Jeremy Rogers
Executive Director, Digital Marketing and Experience, Indiana University Health
Jeremy Rogers is responsible for Indiana University Health's digital presence, including digital experience, innovation, and strategy. Jeremy is an accomplished digital leader with broad cross-channel B2B and consumer expertise. Jeremy has led e-commerce and web product development teams, delivering exceptional results and tremendous channel growth as both a commercial stakeholder and technologist, for more than 20 years. Jeremy Rogers' product management, user experience, and cross-functional collaboration skills have helped bridge the gap between customer expectations and technical interests, strengthen competitive advantage, and drive business value.
Jeremy Rogers has a diverse background spanning healthcare, mobile communications, distribution, supply chain, and consumer electronics industries. Prior to joining Indiana University Health, Jeremy held e-commerce and digital strategy leadership positions at Ingram Micro and BrightPoint, and online channel management and merchandising positions with Buy.com and Telstreet.com.
Mark J. Swearingen, JD
Shareholder, Hall Render Killian Heath & Lyman
Mark Swearingen has practiced in the area of health information privacy and security for over 20 years, with particular focus on HIPAA compliance, data breach response, government investigations, HIPAA audits and 42 C.F.R. Part 2. Since the HIPAA Breach Notification Rule was issued in 2009, Mark has handled a substantial number of health care data breaches, including cases involving ransomware, email phishing, lost/stolen devices, insider threats and medical devices. He regularly guides clients through government investigations of privacy and security incidents and has successfully negotiated resolutions and settlements with both federal and state agencies. Mark also advises clients on issues relating to emerging technologies, such as telemedicine, medical apps and artificial intelligence.
Mark understands the complexities of health care privacy and security as well as the various challenges that health care organizations face with these issues. He has worked with a broad spectrum of organizations, including health systems, hospitals, physician practices, health plans, governments, technology companies and business associates and uses his experience to help clients develop and implement a privacy and security program that is specifically tailored to the particular structure, operation and mission of the client.
Mark speaks and writes frequently, both regionally and nationally, on health care privacy and security matters. Since 2006, he has been a Board member of the Indiana Security and Privacy Network (InSPN), a volunteer, non-profit organization that provides a forum for health care organizations to collaborate on security and privacy best practices.
Moderator:
Valita Fredland, JD, MA
Fellow Information Privacy, CIPP, CIPM
Senior General Council, Communicate Health Network
Valita Fredland has a long history of practicing healthcare law, including health information technology, data privacy and security law, and bioethics. Ms. Fredland has provided in-house counsel services at several large healthcare systems and is currently Vice President, Senior General Counsel at Community Health Network, Inc. and Visionary Enterprises, Inc. Ms. Fredland is a clinical bioethicist who has evolved her ethics practice to include its application to artificial intelligence and data use ethics. She holds several privacy certifications including IAPP’s Fellow of Information Privacy, CIPP, CIPM and the American Bar Association Privacy Bar.
Ms. Fredland has a Bachelor’s degree in Economics from Mount Holyoke College, a law degree from Cornell University, and a Masters degree in Bioethics from the University of Virginia.